Privacy Policy

1. Information we collect

We may collect information you provide directly, including:

• Your name and email address.
• Your phone number if you choose to provide it.
• Your interests, preferences, messages, and form responses.
• Purchase, shipping, and payment-related information when commerce becomes available. Payment card details will be processed by our payment providers rather than stored directly by us.

We may also collect technical information automatically, such as IP address, browser and device information, referring pages, approximate location, pages viewed, and interactions with the site.

2. How we use information

We may use information to:

• Operate, maintain, secure, and improve our website and services.
• Manage waitlists and provide requested product or event updates.
• Respond to questions and provide customer support.
• Process future purchases, subscriptions, and fulfillment.
• Measure site performance and understand audience interests.
• Prevent fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our agreements.

3. Email and text communications

If you join the First Pour List or otherwise request updates, we may send you product-development news, release information, event invitations, and related marketing. You can unsubscribe from email marketing using the link in any marketing email.

We will send marketing text messages only when you separately provide a phone number and give the required consent. Consent to marketing is not a condition of purchase. Message and data rates may apply, and you may reply STOP to opt out.

4. Cookies and similar technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to operate the site, remember preferences, measure traffic, and understand campaign performance. Browser settings may allow you to block or delete cookies, although some site functions may not work as intended.

5. How information is shared

We may share information with:

• Vendors that provide hosting, forms, CRM, communications, analytics, payments, ecommerce, shipping, or security services.
• Professional advisers and authorities when reasonably necessary for legal, tax, safety, or compliance purposes.
• A successor in connection with a merger, financing, acquisition, reorganization, or sale of business assets.

We do not sell personal information for money. We also do not share personal information for cross-context behavioral advertising unless we provide any notice and choices required by applicable law.

6. Data retention and security

We retain information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain records, resolve disputes, and meet legal obligations. We use reasonable administrative, technical, and organizational safeguards, but no online system can be guaranteed completely secure.

7. Your privacy choices

Depending on where you live, you may have rights to request access, correction, deletion, or a copy of certain personal information, or to object to or restrict certain processing. You may also withdraw consent where processing depends on consent. We may need to verify your identity before completing a request, and legal exceptions may apply.

To make a request, email us at hello@fitwell.life.

8. Children’s privacy

Our website and services are intended for a general adult audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us so we can review and delete it as appropriate.

9. Third-party services and links

Our site may contain forms, checkout experiences, embedded content, or links operated by third parties. Their privacy practices are governed by their own policies, and we encourage you to review them.

10. Changes to this policy

We may update this Privacy Policy as our services develop or legal requirements change. The revised policy will be posted here with an updated effective date.

11. Contact us

FitWell.Life LLC
Spirit Tonic
Email: hello@fitwell.life